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Handbook of marketing decision models

Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition

The Second Edition of this book presents the state of the art in this important field. Marketing decision models … constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in … media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in …

Persistent link: https://www.econbiz.de/10012396238

Choices in networks : a research framework

Feinberg, Fred M.; Bruch, Elizabeth; Braun, Michael; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 349-359

Persistent link: https://www.econbiz.de/10012417689

Handbook of marketing decision models

Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition

Persistent link: https://www.econbiz.de/10011663641

What I see is what I want : top-down attention biasing choice behavior

Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269

Persistent link: https://www.econbiz.de/10012237810

Translated attributes as choice architecture : aligning objectives and choices through decision signposts

Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459

Persistent link: https://www.econbiz.de/10011874356

Paradox of nudge theory : a novel out of the box solution

Bhattacharjee, Sandeep - In: Manthan : journal of commerce and management 6 (2019) 2, pp. 25-36

Persistent link: https://www.econbiz.de/10012213149

Changing perceptions of marketing ethics and social responsibility in principles of marketing

Hopkins, Christopher D.; Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing education : JME 43 (2021) 2, pp. 244-259

Persistent link: https://www.econbiz.de/10012592924

Marketing decision making : a model-building approach

Lilien, Gary L.; Kotler, Philip - 1983

Persistent link: https://www.econbiz.de/10004660350

Marketing decision models

Schultz, Randall L. (contributor) - 1981

Persistent link: https://www.econbiz.de/10004618846

Building models for marketing decisions

Leeflang, Pieter S. H. (contributor) - 2000

Persistent link: https://www.econbiz.de/10004594457

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