Marketing decision making : a model-building approach
Gary L. Lilien and Philip Kotler
| Year of publication: |
1983
|
|---|---|
| Authors: | Lilien, Gary L. ; Kotler, Philip |
| Publisher: |
New York [u.a.] : Harper & Row |
| Subject: | Marketing | Entscheidungsmodell |
| Extent: | XX, 875 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Kotler, Philip: Marketing decision making |
| ISBN: | 0-06-044076-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004660350