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An exploratory study on attitude persistence using sales promotion
Jones, Joseph M. - In: Journal of managerial issues : JMI 20 (2008) 3, pp. 401-416
Persistent link: https://www.econbiz.de/10003769893
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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Sales and distribution management
Chunawalla, S. A. - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003770299
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Der Einfluss von Rankings auf den Absatz : eine empirische Analyse der Wirkung von Bestsellerlisten und Rangpositionen auf den Erfolg von Büchern
Clement, Michel; Hille, Anke; Lucke, Bernd; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 60 (2008) 8, pp. 746-777
Persistent link: https://www.econbiz.de/10003784283
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Learning, forgetting, and sales
Villas-Boas, Sofia; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 54 (2008) 11, pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
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Analysing inaccurate judgement sales forecasts
Kerkkänen, Annastiina; Huiskonen, Janne - In: European journal of industrial engineering : EJIE 1 (2007) 4, pp. 355-369
Persistent link: https://www.econbiz.de/10003787468
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Using public perception to investigate real estate brokerage promotional outlet effectiveness
Larsen, James E.; Coleman, Joseph W.; Gulas, Charles S. - In: Journal of real estate practice and education : a … 11 (2008) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10003788771
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Essays on promotion mix management : an application to prescription pharmaceutical industry
Xie, Ying - 2004
Persistent link: https://www.econbiz.de/10003778074
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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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Welcome to the new world of merchandising
Friend, Scott C.; Walker, Patricia H. - In: Harvard business review on retailing and merchandising, (pp. 65-83). 2008
Persistent link: https://www.econbiz.de/10003778430