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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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Market orientation : transforming food and agribusiness around the customer
Lindgreen, Adam (contributor) - 2010
Persistent link: https://www.econbiz.de/10010475022
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Caused related marketing : between solidarity and competition within the Italian agri-food system
Vastola, Antonella P. - In: Trust and risk in business networks : proceedings of …, (pp. 153-162). 2006
Persistent link: https://www.econbiz.de/10003654988
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Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Maurya, Upendra Kumar; Mishra, Prahlad; Anand, Sandip; … - In: IIMB management review 27 (2015) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10011481118
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Power-imbalanced relationships in the dyadic food chain : an empirical investigation of retailers' commercial practices with suppliers
Maglaras, George; Bourlakis, Michael; Fotopoulos, … - In: Industrial marketing management : the international … 48 (2015), pp. 187-201
Persistent link: https://www.econbiz.de/10011346661
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Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011609666
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Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.; Garcia, Claire C.; Kalantzakis, Marios - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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The impact of knowledge management on customer relationship management : a case from the fast food industry in Jordan
Mahawrah, Fadi; Shehabat, Issa; Abu-Shanab, Emad - In: International journal of electronic customer … 10 (2016) 2/4, pp. 138-157
Persistent link: https://www.econbiz.de/10011688025