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AMBIGUITY REDUCTION IN NEW PRO...
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Marketingmanagement
Produktentwicklung
9,676
New product development
8,691
Innovation
4,352
Innovationsmanagement
3,638
Innovation management
3,545
Theorie
1,028
Theory
1,002
Ambiguity
897
Produktgestaltung
880
Product design
837
Consumer behaviour
651
Konsumentenverhalten
650
ambiguity
616
Entscheidung unter Unsicherheit
613
Decision under uncertainty
606
Customer integration
597
Kundenintegration
596
Wissensmanagement
546
Knowledge management
524
Industrie
496
new product development
496
USA
492
Manufacturing industries
482
United States
476
Deutschland
472
Germany
451
Knowledge transfer
445
Wissenstransfer
444
Unternehmenserfolg
442
Firm performance
436
Projektmanagement
420
Erfolgsfaktor
416
Lieferantenmanagement
400
Supplier relationship management
400
Success factor
399
Project management
389
Marketing management
385
Beziehungsmarketing
381
Relationship marketing
379
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13
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12
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German
27
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Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Kohlbacher, Florian
4
Nijssen, E. J.
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
3
Ferdinand, Augusty Tae
3
Herstatt, Cornelius
3
Hultink, Erik J.
3
Morgan, Todd
3
Mu, Jifeng
3
Paczkowski, Walter R.
3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Adhikari, Atanu
2
Ahmadi, Hormoz
2
Andriyansah
2
Angelmar, Reinhard
2
Anokhin, Sergey Alexander
2
Aspara, Jaakko
2
Bamfo, Bylon Abeeku
2
Barczak, Gloria
2
Bartoloni, Eleonora
2
Bassano, Clara
2
Baussola, Maurizio
2
Boleslavsky, Raphael
2
Borah, Prasad Siba
2
Boso, Nathaniel
2
Cavicchi, Alessio
2
Chen, Annie Huiling
2
Choi, Jeonghye
2
Cotton, Christopher
2
Driver, Ciaran F.
2
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
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Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of business research : JBR
17
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
387
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1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
3
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
4
The early days of Swatch: birth of the fast fashion watch business model
Drasković, Nikola
;
Marković, Milivoj
;
Petersen, Christian
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10011994755
Saved in:
5
Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos
;
Andreassi, Tales
;
Brito, Luiz …
- In:
International journal of entrepreneurship and …
23
(
2019
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
Saved in:
6
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
Saved in:
7
Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan
Lee, Shwn-Meei
;
Li, Chia-Ying
;
Tsai, Chiun-Yi
- In:
International journal of technology, policy and …
17
(
2017
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011821076
Saved in:
8
Proactive market orientation and innovation in India : the moderating role of intrafirm causal
ambiguity
Lakshman, C.
;
Kumra, Rajeev
;
Adhikari, Atanu
- In:
Journal of management & organization : JMO
23
(
2017
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
Saved in:
9
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
10
Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos
- In:
MIBES transactions : international journal ; …
12
(
2018
)
1
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
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