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Data Mining - Ein einführender...
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Sandıkçı, Özlem
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
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Haufe-Lexware GmbH & Co. KG
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Peter Lang GmbH
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Center for International Research in Consumers Location and Their Environments
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SpringerLink / Bücher
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Journal of Islamic marketing : JIMA
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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International journal of business information systems : IJBIS
12
Marketing theory
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Electronic commerce research
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Journal of Islamic marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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European journal of marketing : EJM
9
Psychology & marketing
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The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Business horizons
8
International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of internet commerce
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Journal of marketing communications
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Premier reference source
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Springer eBook Collection / Business and Economics
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Journal of marketing research : JMR
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Journal of modelling in management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The connected customer : the changing nature of consumer and business markets
7
The international review of retail, distribution and consumer research
7
Tourism management : research, policies, practice
7
Edward Elgar E-Book Archive
6
International journal of consumer studies
6
International journal of contemporary hospitality management
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
3
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1
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
4
Data Mining und
Marketing
Klein, Andreas
;
Hövel, Stefan
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
2
,
pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
Saved in:
5
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
6
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
7
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
8
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
9
Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang
;
Yang, Feng
- In:
Journal of modelling in management
18
(
2023
)
1
,
pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
Saved in:
10
A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl
;
Babaei, Mohammad Esmaeil
;
Javad, …
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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