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Konsumentenverhalten
Strategisches Management
39,604
Strategic management
32,332
Marketing
29,048
Theorie
6,840
Theory
6,774
Deutschland
5,203
Germany
4,494
Marketingmanagement
4,335
Marketing management
4,086
Unternehmenserfolg
3,636
USA
3,507
Firm performance
3,431
United States
3,288
Management
3,131
Innovation
2,844
Organisatorischer Wandel
2,740
Organizational change
2,737
Consumer behaviour
2,704
Innovationsmanagement
2,701
Multinationales Unternehmen
2,575
marketing
2,500
Innovation management
2,446
Sustainable product
2,412
Öko-Produkt
2,412
KMU
2,402
SME
2,402
Transnational corporation
2,357
Unternehmen
2,230
Strategische Planung
2,103
Wettbewerbsstrategie
1,926
Erfolgsfaktor
1,786
Competitive strategy
1,758
Corporate Social Responsibility
1,742
Personalmanagement
1,707
Corporate social responsibility
1,694
Human Resource Management
1,678
Unternehmensplanung
1,665
Welt
1,633
World
1,614
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Undetermined
957
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361
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Article
1,649
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1,043
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19
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Article in journal
1,436
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1,436
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224
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224
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190
Graue Literatur
183
Non-commercial literature
183
Collection of articles of several authors
145
Sammelwerk
145
Thesis
142
Aufsatzsammlung
109
Working Paper
101
Arbeitspapier
96
Konferenzschrift
52
Lehrbuch
52
Textbook
46
Bibliografie enthalten
33
Bibliography included
33
Conference proceedings
27
Case study
25
Fallstudie
25
Conference paper
14
Konferenzbeitrag
14
Collection of articles written by one author
13
Ratgeber
13
Sammlung
13
Guidebook
11
Glossar enthalten
10
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10
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8
Handbuch
8
Amtsdruckschrift
6
Government document
6
Reprint
5
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4
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4
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4
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3
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3
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English
2,247
German
452
Polish
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French
7
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3
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Italian
1
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Bartling, Björn
7
Khare, Arpita
7
Lim, Weng Marc
7
Parsons, Elizabeth
7
Weber, Roberto A.
7
Alserhan, Baker Ahmad
6
Bang Nguyen Viet
6
Han, Heesup
6
Olson, Jerry C.
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Ambec, Stefan
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
D'Souza, Clare M.
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Henninger, Claudia E.
5
Herstatt, Cornelius
5
Kirchgeorg, Manfred
5
Maclaran, Pauline
5
Mogaji, Emmanuel
5
Pandey, Neeraj
5
Paul, Justin
5
Peter, Jerome Paul
5
Schiffman, Leon G.
5
Walsh, Gianfranco
5
Agrawal, Rajat
4
Bronnenberg, Bart J.
4
Brécard, Dorothée
4
Chau, Nancy H.
4
Colbert, François
4
De Donder, Philippe
4
Delmas, Magali A.
4
Dholakia, Nikhilesh
4
East, Robert
4
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American Marketing Association
25
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
7
Edward Elgar Publishing
5
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Basel Committee on Banking Supervision
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
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Journal of business research : JBR
45
Business strategy and the environment
35
Journal of retailing and consumer services
35
SpringerLink / Bücher
32
International journal of consumer studies
26
Journal of fashion marketing and management
24
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of business ethics : JOBE
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Marketing intelligence & planning
16
Gabler Edition Wissenschaft
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Psychology & marketing
15
Springer eBook Collection
15
Journal of Islamic marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
13
The journal of consumer marketing
13
Cogent business & management
12
International journal of wine business research : IJWBR
12
Journal of international consumer marketing
12
Marketing theory
12
International journal of islamic marketing and branding
11
Journal of marketing
11
Journal of marketing communications
11
Journal of marketing management : MM
11
European journal of marketing : EJM
10
European research studies
10
International journal of green economics : IJGE
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International journal of contemporary hospitality management
9
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Premier reference source
9
Schriftenreihe Studien zum Konsumentenverhalten
9
Technological forecasting & social change : an international journal
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Amfiteatru economic : an economic and business research periodical
8
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Source
All
ECONIS (ZBW)
2,695
EconStor
7
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens
-
2002
Persistent link: https://www.econbiz.de/10001684272
Saved in:
2
Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656418
Saved in:
3
Marketing
, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch
Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
Saved in:
4
Akzeptanz ökologischer Produktalternativen : eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Rudolph, Katja
-
2019
Persistent link: https://www.econbiz.de/10012027758
Saved in:
5
Green
marketing
and consumerism as social change in China : analyzing the literature
Zhu, Qingyun
;
Sarkis, Joseph
- In:
International journal of production economics
181
(
2016
),
pp. 289-302
Persistent link: https://www.econbiz.de/10011619391
Saved in:
6
Changes in consumer segments and preferences to green labelling
Whitson, Debbora
;
Ozkaya, H. Erkan
;
Roxas, Juanita
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 458-466
Persistent link: https://www.econbiz.de/10010517798
Saved in:
7
Umweltschutz und Kundennutzen : Beziehung und Marketingkonsequenzen am Beispiel des Automobils
Hoffmann, Jens
- In:
Umweltwirtschaftsforum : uwf ; die …
11
(
2003
)
4
,
pp. 52-57
Persistent link: https://www.econbiz.de/10001808250
Saved in:
8
Chinese consumer attitude and purchase intent towards green products
Tang, Yiming
;
Wang, Xiucun
;
Lu, Pingping
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 84-96
Persistent link: https://www.econbiz.de/10010387370
Saved in:
9
Ansätze für ein produktspezifisches
Marketing
für Öko-Produkte im konventionellen Handel : eine Verbraucheranalyse im Elbetal
Wirthgen, Antje
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
52
(
2003
)
3
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001744970
Saved in:
10
Promoting green and social consumer behavior : insights and implications for contemporary
marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
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