//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zielgerichtetes Lernen für fun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
29,058
Organizational change
25,938
Organisatorischer Wandel
25,796
Learning organization
12,166
Lernende Organisation
12,164
Theorie
5,970
Theory
5,945
Deutschland
5,191
Germany
4,673
Strategisches Management
4,517
Innovation
4,359
Wissensmanagement
3,783
Marketingmanagement
3,659
Knowledge management
3,630
Strategic management
3,520
Innovationsmanagement
3,456
USA
3,144
Innovation management
3,058
United States
2,965
Management
2,901
Unternehmen
2,745
Unternehmenserfolg
2,597
Firm performance
2,502
marketing
2,501
Learning process
2,479
Lernprozess
2,479
Unternehmenskultur
2,426
Wissenstransfer
2,346
Knowledge transfer
2,345
Corporate culture
2,293
Organisationswandel
2,266
Learning
2,097
Führungsstil
1,998
Leadership style
1,989
Lernen
1,980
Konsumentenverhalten
1,743
Consumer behaviour
1,736
SME
1,650
KMU
1,637
more ...
less ...
Online availability
All
Undetermined
867
Free
260
Type of publication
All
Book / Working Paper
2,088
Article
1,302
Journal
39
Type of publication (narrower categories)
All
Article in journal
1,138
Aufsatz in Zeitschrift
1,138
Lehrbuch
396
Textbook
350
Hochschulschrift
243
Thesis
201
Collection of articles of several authors
197
Sammelwerk
197
Aufsatz im Buch
164
Book section
164
Bibliografie enthalten
155
Bibliography included
155
Aufsatzsammlung
152
Graue Literatur
133
Non-commercial literature
133
Case study
98
Fallstudie
98
Ratgeber
64
Konferenzschrift
63
Glossar enthalten
60
Glossary included
60
Guidebook
59
Conference proceedings
39
Arbeitspapier
33
Handbook
33
Handbuch
33
Working Paper
33
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Festschrift
11
Conference paper
10
Konferenzbeitrag
10
Reprint
10
Wörterbuch
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
5
Sammlung
5
more ...
less ...
Language
All
English
2,534
German
884
Russian
11
Polish
9
French
4
Slovak
2
Bulgarian
1
Finnish
1
Hungarian
1
Romanian
1
Slovenian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kotler, Philip
71
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
19
Bruhn, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Sheth, Jagdish N.
9
Vrontis, Demetris
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Balmer, John M. T.
7
Boone, Louis E.
7
Cravens, David W.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kartajaya, Hermawan
7
Lindgreen, Adam
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
more ...
less ...
Institution
All
American Marketing Association
34
Springer Fachmedien Wiesbaden
16
OECD
9
Fördergesellschaft Marketing an der Universität Augsburg
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMACOM
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
72
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
59
Lehrbuch
33
Europäische Hochschulschriften / 5
29
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of marketing management : MM
22
Journal of marketing
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Journal of marketing communications
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Cogent business & management
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
more ...
less ...
Source
All
ECONIS (ZBW)
3,428
BASE
1
Showing
1
-
10
of
3,429
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Chaotic markets : thriving in a world of unpredictability
Samli, A. Coskun
-
2007
Persistent link: https://www.econbiz.de/10003386385
Saved in:
2
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
3
An explanation of how a collectivist culture underpins the
marketing
strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
4
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
5
Market orientation,
marketing
capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
6
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
7
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
8
Dynamisches Kommunikationsmanagement : Optimierung der Marketingkommunikation als Lernprozess
Pradel, Marcus
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001591604
Saved in:
9
Methodische Entscheidungsunterstützung in der strategischen Marketingplanung : ein systemdynamischer Ansatz am Beispiel der Automobilindustrie
Liebert, Michael
-
2001
Persistent link: https://www.econbiz.de/10001607487
Saved in:
10
Achieving superior SME performance : overarching role of
marketing
, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->