//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zielgerichtetes Lernen für fun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
29,046
Organizational change
25,915
Organisatorischer Wandel
25,773
Learning organization
12,156
Lernende Organisation
12,154
Theorie
5,967
Theory
5,942
Deutschland
5,186
Germany
4,668
Strategisches Management
4,513
Innovation
4,353
Wissensmanagement
3,782
Knowledge management
3,629
Strategic management
3,516
Innovationsmanagement
3,454
Marketing management
3,423
USA
3,144
Innovation management
3,056
United States
2,965
Management
2,895
Unternehmen
2,745
Unternehmenserfolg
2,594
Firm performance
2,499
marketing
2,496
Learning process
2,475
Lernprozess
2,475
Unternehmenskultur
2,422
Wissenstransfer
2,345
Knowledge transfer
2,344
Corporate culture
2,289
Organisationswandel
2,263
Learning
2,097
Führungsstil
1,996
Leadership style
1,987
Lernen
1,980
Konsumentenverhalten
1,740
Consumer behaviour
1,733
SME
1,646
KMU
1,633
more ...
less ...
Online availability
All
Undetermined
870
Free
261
Type of publication
All
Book / Working Paper
2,315
Article
1,299
Journal
39
Type of publication (narrower categories)
All
Article in journal
1,134
Aufsatz in Zeitschrift
1,134
Lehrbuch
417
Textbook
368
Hochschulschrift
261
Thesis
214
Collection of articles of several authors
209
Sammelwerk
209
Aufsatzsammlung
165
Aufsatz im Buch
164
Book section
164
Bibliografie enthalten
161
Bibliography included
161
Graue Literatur
137
Non-commercial literature
137
Case study
103
Fallstudie
103
Konferenzschrift
68
Ratgeber
67
Guidebook
62
Glossar enthalten
61
Glossary included
61
Conference proceedings
40
Arbeitspapier
35
Working Paper
35
Handbook
34
Handbuch
34
Fallstudiensammlung
26
Einführung
20
Bibliografie
19
Festschrift
15
Bibliographie
14
Wörterbuch
12
Reprint
11
Conference paper
10
Konferenzbeitrag
10
Nachschlagewerk
9
Reference book
9
CD-ROM, DVD
6
Collection of articles written by one author
6
more ...
less ...
Language
All
English
2,652
German
965
Undetermined
31
Russian
11
Polish
9
French
4
Slovak
2
Bulgarian
1
Finnish
1
Hungarian
1
Romanian
1
Slovenian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kotler, Philip
83
Meffert, Heribert
29
Kerin, Roger A.
23
Bruhn, Manfred
22
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
11
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Backhaus, Klaus
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Lindgreen, Adam
8
Morgan, Neil A.
8
Runia, Peter
8
Vrontis, Demetris
8
Ahlert, Dieter
7
Balmer, John M. T.
7
Boone, Louis E.
7
Cravens, David W.
7
Day, George S.
7
Ferrell, Odies C.
7
Helm, Roland
7
more ...
less ...
Institution
All
American Marketing Association
34
Springer Fachmedien Wiesbaden
18
OECD
9
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Verlag Dr. Kovač
5
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMACOM
3
American Management Association
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
American Management Association / Marketing Division
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
more ...
less ...
Published in...
All
Journal of business research : JBR
72
SpringerLink / Bücher
69
Industrial marketing management : the international journal for industrial and high-tech firms
59
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of marketing management : MM
22
Springer eBook Collection
22
Journal of marketing
21
Gabler Edition Wissenschaft
18
Journal of business-to-business marketing
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Journal of marketing communications
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Cogent business & management
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
more ...
less ...
Source
All
ECONIS (ZBW)
3,517
USB Cologne (EcoSocSci)
131
USB Cologne (business full texts)
2
EconStor
2
BASE
1
Showing
1
-
10
of
3,653
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Chaotic markets : thriving in a world of unpredictability
Samli, A. Coskun
-
2007
Persistent link: https://www.econbiz.de/10003386385
Saved in:
2
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
3
An explanation of how a collectivist culture underpins the
marketing
strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
4
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
5
Market orientation,
marketing
capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
6
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
7
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
8
Dynamisches Kommunikationsmanagement : Optimierung der Marketingkommunikation als Lernprozess
Pradel, Marcus
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001591604
Saved in:
9
Methodische Entscheidungsunterstützung in der strategischen Marketingplanung : ein systemdynamischer Ansatz am Beispiel der Automobilindustrie
Liebert, Michael
-
2001
Persistent link: https://www.econbiz.de/10001607487
Saved in:
10
Achieving superior SME performance : overarching role of
marketing
, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->