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ECONIS (ZBW)
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Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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2
Telecom : hook up or lose out
Clemons, Eric K.
- In:
Harvard business review : HBR
64
(
1986
)
4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10001010107
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3
Designing better online review systems : how to create ratings that buyers and sellers can trust
Donaker, Geoff
;
Kim, Hyunjin
;
Luca, Michael
- In:
Harvard business review : HBR
97
(
2019
)
6
,
pp. 122-129
Persistent link: https://www.econbiz.de/10012131333
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4
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
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5
Marketing
in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
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6
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
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7
The ultimate
marketing
machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
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8
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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9
Marketing
meets mission : learning from brands that have taken on global health challenges
Sidibe, Myriam
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 135-144
Persistent link: https://www.econbiz.de/10012288940
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10
The overvaluation trap
Martin, Roger L.
;
Kemper, Alison
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 102-109
Persistent link: https://www.econbiz.de/10011411483
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