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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.; Denk, Michaela; Oberecker, Klaus - In: Journal of advertising research 49 (2009) 3, pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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Biometrics and multi-platform messaging
Treutler, Theresa; Levine, Brian; Marci, Carl D. - In: Journal of advertising research 50 (2010) 3, pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
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Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian - In: Journal of advertising research 54 (2014) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10010383796