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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil; Han, WoongHee; Kim, DongTae; Paramita, Widya - In: Marketing intelligence & planning 31 (2013) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing intelligence & planning 34 (2016) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine; Kleijnen, Mirella H. P.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592