Narrow search
Showing 1 - 10 of 84
Cover Image
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Cover Image
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Cover Image
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Cover Image
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Cover Image
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Cover Image
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle; Jacobs, Bertha; Retief, Arda - In: International journal of consumer studies 40 (2016) 6, pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Cover Image
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Cover Image
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Cover Image
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Cover Image
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71
Persistent link: https://www.econbiz.de/10012175992