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Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern; Min, Dongwon - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
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Effects of tour guide interpretation and tourist satisfaction on destination loyalty in Taiwan's Kinmen battlefield tourism : perceived playfulness and perceived flow as moderators
Kuo, Nien-Te; Chang, Kuo-Chien; Cheng, Yi-Sung; Lin, … - In: Journal of travel and tourism marketing 33 (2016), pp. 103-122
Persistent link: https://www.econbiz.de/10011485033
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Revenue management : progress, challenges, and research prospects
Wang, Xuan Lorna; Heo, Cindy Yoonjoung; Schwartz, Zvi; … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 797-811
Persistent link: https://www.econbiz.de/10011409654
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Online group-buying of tourism products : effects of value and trust on site attachment, altruism, and loyalty
Kim, Myung-Ja; Chung, Namho; Lee, Choong-Ki; Preis, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 935-952
Persistent link: https://www.econbiz.de/10011409814
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Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Berezan, Orie; Raab, Carola; Krishen, Anjala S.; Love, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1034-1050
Persistent link: https://www.econbiz.de/10011409863