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Markenführung im Dienstleistun...
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Strategisches Management
39,626
Strategic management
32,354
Markenführung
16,754
Brand management
16,751
Konsumentenverhalten
7,708
Consumer behaviour
7,703
Dienstleistung
7,032
Markenimage
6,971
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6,829
Theorie
5,817
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5,754
Deutschland
5,385
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5,203
Brand
5,142
Germany
4,771
Services
3,652
Beziehungsmarketing
3,550
Relationship marketing
3,548
Unternehmenserfolg
3,504
Firm performance
3,326
USA
3,126
United States
2,972
Innovation
2,949
Innovationsmanagement
2,827
Organisatorischer Wandel
2,809
Organizational change
2,807
Multinationales Unternehmen
2,706
Innovation management
2,593
Management
2,538
Marketingmanagement
2,503
Transnational corporation
2,492
Markenpolitik
2,451
Marketing management
2,435
Marketing
2,417
KMU
2,253
SME
2,242
Strategische Planung
2,071
Unternehmen
2,024
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1,967
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1,967
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7,548
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458
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1,995
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Lehrbuch
1,220
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1,205
Textbook
1,048
Bibliografie enthalten
707
Bibliography included
707
Konferenzschrift
691
Ratgeber
569
Guidebook
538
Reprint
380
Conference proceedings
348
Handbook
281
Handbuch
281
Conference paper
254
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254
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233
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233
Fallstudiensammlung
152
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129
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127
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Bruhn, Manfred
196
Burmann, Christoph
160
Esch, Franz-Rudolf
130
Meffert, Heribert
119
Baumgarth, Carsten
87
Corsten, Hans
86
Merz, Joachim
82
Hitt, Michael A.
80
Ahlert, Dieter
76
Huber, Frank
76
Melewar, T. C.
75
Rugman, Alan M.
71
Keller, Kevin Lane
63
Keuper, Frank
62
Hinterhuber, Hans H.
60
Tomczak, Torsten
60
Müller-Stewens, Günter
58
Verbeke, Alain
58
Wiedmann, Klaus-Peter
58
Aaker, David A.
56
Homburg, Christian
54
Foss, Nicolai J.
52
Whittington, Richard
52
Gössinger, Ralf
50
Kraus, Sascha
50
Buckley, Peter J.
49
Teece, David J.
49
Bauer, Hans H.
47
Becker, Wolfgang
47
Vrontis, Demetris
47
Balmer, John M. T.
46
Henry, Craig
46
De Chernatony, Leslie
45
Hadwich, Karsten
45
Grünig, Rudolf
43
Horváth, Péter
43
Mintzberg, Henry
43
Pepels, Werner
43
Johnson, Gerry
42
Meyer, Anton
42
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Springer Fachmedien Wiesbaden
389
National Bureau of Economic Research
87
IGI Global
64
Verlag Dr. Kovač
62
Devlet İstatistik Enstitüsü
56
Edward Elgar Publishing
55
Springer-Verlag GmbH
51
Haufe-Lexware GmbH & Co. KG
41
OECD
36
Books on Demand GmbH <Norderstedt>
34
Europäische Kommission
34
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
34
Gesellschaft zur Erforschung des Markenwesens
32
Information Resources Management Association
27
Harvard Graduate School of Business Administration
26
Campus Verlag
24
Europäische Kommission / Statistisches Amt
23
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
23
Verlag Franz Vahlen
22
Nomos Verlagsgesellschaft
20
Springer International Publishing
20
Springer Gabler <Firma>
19
De Gruyter Oldenbourg
17
Eric Cuvillier <Firma>
17
NetLibrary, Inc
17
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
17
Wiley-VCH
17
Harvard Business Review Press
16
Helmut-Schmidt-Universität
16
W. Kohlhammer GmbH
16
Manchester Business School
15
UVK Verlagsgesellschaft mbH
14
Erich-Schmidt-Verlag <Berlin>
13
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
13
London School of Economics and Political Science
13
American Marketing Association
12
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
12
RWTH Aachen
12
Shaker Verlag
12
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
12
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SpringerLink / Bücher
1,212
Journal of business research : JBR
905
The journal of brand management : an international journal
559
The journal of product & brand management
389
Springer eBook Collection
388
Journal of retailing and consumer services
319
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
255
Gabler Edition Wissenschaft
230
Technological forecasting & social change : an international journal
200
International journal of hospitality management
190
Harvard business review : HBR
187
Europäische Hochschulschriften / 5
180
Research
179
Springer eBook Collection / Business and Economics
179
Long range planning : LRP ; international journal of strategic management
176
Harvard-Business-Manager : das Wissen der Besten
168
Business horizons
159
European journal of marketing : EJM
157
Journal of business strategy
154
Management decision : MD
134
Business strategy and the environment
129
The service industries journal
129
Journal of strategic marketing
127
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
120
Marketing intelligence & planning
118
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
111
Journal of marketing management : MM
111
International journal of production economics
110
Journal of business ethics : JOBE
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of marketing communications
105
Journal of the Academy of Marketing Science
105
The journal of services marketing
105
European management journal
104
Premier reference source
104
Lehrbuch
103
Journal of service management
102
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ECONIS (ZBW)
60,332
USB Cologne (EcoSocSci)
6,469
USB Cologne (business full texts)
431
EconStor
189
ArchiDok
86
RePEc
79
OLC EcoSci
76
BASE
19
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37381
Go West : Geschäftsmodelle deutscher Verlage auf dem US-amerikanischen Buchmarkt
Stiebner, Melanie
-
2005
Persistent link: https://www.econbiz.de/10002658930
Saved in:
37382
Business environment : managing in a strategic context
Kew, John
;
Stredwick, John
-
2005
Persistent link: https://www.econbiz.de/10002658966
Saved in:
37383
Credit management : principles & practice
Gahala, Charles L.
-
2003
-
3nd ed.
Persistent link: https://www.econbiz.de/10002661483
Saved in:
37384
The strategic evaluation and management of capital expenditures
Pritchard, Robert E.
;
Hindelang, Thomas J.
-
1981
Persistent link: https://www.econbiz.de/10002662771
Saved in:
37385
The strategic process in a multinational corporations
Prahalad, Coimbatore Krishnarao
-
1975
Persistent link: https://www.econbiz.de/10002662773
Saved in:
37386
Strategic planing and corporate development : the Unilever experience
Quazi, Mansur
-
1981
Persistent link: https://www.econbiz.de/10002668888
Saved in:
37387
Ten rules for strategic innovators : from idea to execution
Govindarajan, Vijay
;
Trimble, Chris
-
2005
Persistent link: https://www.econbiz.de/10002811844
Saved in:
37388
Strategy and the business landscape
Ghemawat, Pankaj
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10002811846
Saved in:
37389
Strategies for Asia Pacific : meeting new challenges
Lasserre, Philippe
;
Schütte, Hellmut
-
2006
-
[rev. and updated] 3. ed.
Persistent link: https://www.econbiz.de/10002811856
Saved in:
37390
Supermarket wars : global strategies for food retailers
Seth, Andrew
;
Randall, Geoffrey
-
2005
Persistent link: https://www.econbiz.de/10002811868
Saved in:
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