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~person:"Krishna, Aradhna"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
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Krishna, Aradhna
Han, Heesup
115
Belk, Russell W.
111
Grunert, Klaus G.
96
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
83
Phau, Ian
80
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
78
Sheth, Jagdish N.
78
Herrmann, Andreas
77
Usman, Osly
76
Foxall, Gordon R.
74
Koppe, Fritz
73
Grewal, Dhruv
69
Khare, Arpita
69
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
64
Septianto, Felix
62
Stavins, Joanna
61
Jang, Soocheong
57
Paul, Justin
57
Verhoef, Peter C.
56
Laroche, Michel
55
Janssen, Maarten C. W.
54
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
53
Warlop, Luk
53
Chintagunta, Pradeep K.
52
Walsh, Gianfranco
52
Reisch, Lucia A.
51
Gröppel-Klein, Andrea
50
Rajagopal
50
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing research : JMR
4
Journal of retailing
2
Sensory marketing : research on the sensuality of products
2
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business anthropology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
2
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
3
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
4
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
5
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
Saved in:
6
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
7
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
8
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
9
Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
Saved in:
10
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
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