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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua; Mesak, Hani I.; Hsu, Maxwell K.; Qu, Hailin - In: Journal of business research : JBR 65 (2012) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang; Meng, Fang; Uysal, Muzaffer; Mihalik, Brian - In: Journal of business research : JBR 66 (2013) 6, pp. 786-793
Persistent link: https://www.econbiz.de/10009740446