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Value proposition and firm performance : segmentation of Polish online companies
Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148
Persistent link: https://www.econbiz.de/10011316430
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The effectiveness of gamification in the online and offline qualitative marketing research
Ścibor-Rylski, Michał - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 56-64
Gamified market research tools help to increase respondents' engagement and obtain more in- depth results. Up till now the effects of gamification have been tested in the offline environment. The COVID-19 pandemic changed the world of the qualitative research and also triggered a need to...
Persistent link: https://www.econbiz.de/10013382440
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Pirates, mercenaries, scouts and saints : a segmentation approach to understanding digital downloading
Massad, Victor J.; Risch, Brianna; Tucker, Joanne M. - In: International journal of electronic customer … 7 (2013) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10010395358
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Online market research : cost-effective searching of the Internet and online databases
Lescher, John F. - 1995 - 1. printing
Persistent link: https://www.econbiz.de/10000543867
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Handbook of online marketing research
Grossnickle, Joshua; Raskin, Oliver - 2001
Persistent link: https://www.econbiz.de/10001498226
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
Monster, Robert W.; Pettit, Raymond C. - 2002
Persistent link: https://www.econbiz.de/10001693793
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
Monster, Robert W.; Pettit, Raymond C. - 2002
Persistent link: https://www.econbiz.de/10004663131
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Handbook of online marketing research
Grossnickle, Joshua; Raskin, Oliver - 2001
Persistent link: https://www.econbiz.de/10004604670
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Online marketing strategy and market segmentation in the Spanish rural accommodation sector
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 362-379
Persistent link: https://www.econbiz.de/10011450724
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Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Del Chiappa, Giacomo; Alarcón-Del-Amo, María-Del-Carmen; … - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 197-217
Persistent link: https://www.econbiz.de/10011453988