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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Corporate social responsibility"
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ECONIS (ZBW)
115
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1
The ethical dilemmas in
marketing
: the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
4
,
pp. 195-207
Persistent link: https://www.econbiz.de/10011650034
Saved in:
2
Experiences
marketing
: a cultural philosophy for contemporary hospitality
marketing
studies
Tresidder, Richard
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
Saved in:
3
Sustainability in business from a
marketing
perspective
Tollin, Katrin
;
Christensen, Lars Bech
;
Wilke, Ricky
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
Saved in:
4
Managing the wickedness of socially responsible
marketing
Fodness, Dale
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 10-17
Persistent link: https://www.econbiz.de/10011504040
Saved in:
5
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
6
Synergy of corporate and
marketing
culture in fostering corporate social responsibility
Susnienė, Dalia
;
Žostautiene, Daiva
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011522089
Saved in:
7
Marketing
at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
Saved in:
8
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
9
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
10
Perceived ethical leadership affects customer purchasing intentions beyond ethical
marketing
in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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