//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The market structure of the U....
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marketing
3,770
Marketing management
1,000
Marketingmanagement
1,000
marketing
798
Consumer behaviour
698
Konsumentenverhalten
698
USA
444
United States
443
Theory
370
Theorie
366
Relationship marketing
297
Markenführung
296
Beziehungsmarketing
295
Brand management
294
Marketingtheorie
248
Online-Marketing
241
Internet marketing
240
Firm performance
222
Unternehmenserfolg
221
Innovation
213
Social Web
199
Social web
199
Advertising
196
Werbung
195
SME
194
KMU
193
Market research
185
Marktforschung
184
Entrepreneurship
169
Entrepreneurship approach
163
Bibliometrics
162
Bibliometrie
162
Brand image
129
Markenimage
129
Business start-up
128
Unternehmensgründung
128
Corporate Social Responsibility
115
Corporate social responsibility
115
Betriebswirtschaftsstudium
110
more ...
less ...
Online availability
All
Undetermined
117
Free
3
Type of publication
All
Article
229
Book / Working Paper
21
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
250
Lehrbuch
122
Textbook
112
Collection of articles of several authors
79
Sammelwerk
79
Aufsatz im Buch
53
Book section
53
Konferenzschrift
44
Aufsatzsammlung
43
Graue Literatur
32
Non-commercial literature
32
Glossar enthalten
27
Glossary included
27
Hochschulschrift
27
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
25
Thesis
22
Festschrift
13
Handbook
13
Handbuch
13
Reprint
12
Case study
9
Einführung
9
Fallstudie
9
Arbeitspapier
8
Working Paper
8
Bibliografie
7
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
Interview
4
CD-ROM, DVD
3
Fallstudiensammlung
3
Wörterbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
246
German
4
Author
All
Layton, Roger A.
8
Tadajewski, Mark
7
Hunt, Shelby D.
4
Jones, D. G. Brian
4
Lehmann, Donald R.
4
Peterson, Mark
4
Stremersch, Stefan
4
Varadarajan, Rajan
4
Akaka, Melissa Archpru
3
Edvardsson, Bo
3
Jaworski, Bernard J.
3
Kadirov, Djavlonbek
3
Kayande, Ujwal
3
Laczniak, Gene R.
3
Madhavaram, Sreedhar
3
O'Malley, Lisa
3
Prothero, Andrea
3
Roberts, John H.
3
Robson, Julie
3
Schmitt, Bernd
3
Shaw, Eric H.
3
Sheth, Jagdish N.
3
Varey, Richard J.
3
Vargo, Stephen L.
3
Wooliscroft, Ben
3
Betts-Outland, Harriette
2
Conejo, Francisco
2
Darroch, Jenny
2
Di Benedetto, C. Anthony
2
Doherty, Anne Marie
2
Donthu, Naveen
2
Ferrell, Odies C.
2
Gaski, John F.
2
Harrigan, Paul
2
Haytko, Diana
2
Hyman, Michael R.
2
Kennedy, Ann-Marie
2
Klein, Thomas A.
2
Koskela-Huotari, Kaisa
2
Kumar, Satish
2
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing theory and practice : JMTP
5
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
International journal of islamic marketing and branding
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
The marketing review
3
Journal of marketing education : JME
2
Marketing : ZFP ; journal of research and management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru economic : an economic and business research periodical
1
Decision
1
Direct marketing : an international journal
1
Electronic markets : the international journal on networked business
1
European management journal
1
Foundations and trends in marketing : FTMKT
1
Global journal of business management : GJBM
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of market research
1
more ...
less ...
Source
All
ECONIS (ZBW)
250
Showing
1
-
10
of
250
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
2
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
5
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
6
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
7
Theories of Islamic
marketing
Alserhan, Baker Ahmad
;
Althawadi, Othman Mohammed
; …
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 297-304
Persistent link: https://www.econbiz.de/10011672594
Saved in:
8
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
9
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
10
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->