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Brand management
Markenartikel
8,022
Brand
7,952
Markenführung
5,232
Consumer behaviour
4,926
Konsumentenverhalten
4,923
Markenimage
3,330
Brand image
3,306
Beziehungsmarketing
1,359
Relationship marketing
1,359
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972
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957
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566
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541
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Marketingmanagement
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Store brand
519
Marketing management
516
Advertising effects
512
Germany
503
Retail
483
Online-Marketing
474
Brand loyalty
472
Internet marketing
472
Luxury goods
447
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412
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Keller, Kevin Lane
23
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Phau, Ian
20
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18
Melewar, T. C.
17
Burmann, Christoph
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Steenkamp, Jan-Benedict E. M.
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Ko, Eunju
12
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12
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12
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11
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11
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11
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10
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10
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10
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10
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10
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9
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9
Han, Heesup
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9
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
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Published in...
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Journal of business research : JBR
238
The journal of brand management : an international journal
235
The journal of product & brand management
195
Journal of retailing and consumer services
142
European journal of marketing : EJM
56
Asia Pacific journal of marketing and logistics
46
Psychology & marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
35
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
32
International journal of hospitality management
31
Journal of fashion marketing and management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Qualitative market research : an international journal
20
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ECONIS (ZBW)
5,230
RePEc
3
BASE
2
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1
Factors influencing purchase intention of store brands in organised fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
3
Brand
-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
4
Liberty in Paris : international retailing, 1889–1932
Doherty, Anne
;
Alexander, Nicholas
- In:
Business history
57
(
2015
)
4
,
pp. 485-511
Persistent link: https://www.econbiz.de/10011483404
Saved in:
5
How unit price awareness and usage encourages grocery
brand
switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
Saved in:
6
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
7
Private
brand
: differentiating concept and source of stimulation of the Romanian
retail
trade
Anghel, Ion
;
Hristea, Anca Maria
- In:
Theoretical and applied economics : GAER review
25
(
2018
)
3/616
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012155509
Saved in:
8
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
9
Creating
brand
engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
10
"Doing the
brand
" : aesthetic labour as situated, relational performance in fashion
retail
Cutcher, Leanne
;
Achtel, Pamela
- In:
Work, employment & society : a journal of the British …
31
(
2017
)
4
,
pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
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