//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~subject:"Consumer behaviour"
~subject:"Social capital"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Friendvertising : Möglichkeite...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social capital
Soziales Netzwerk
8,170
Social network
8,168
Kommunikation
3,813
Communication
3,789
Business network
2,474
Unternehmensnetzwerk
2,474
Unternehmen
2,237
Enterprise
2,155
Social Web
1,776
Social web
1,776
Theory
1,653
Theorie
1,652
Network
1,034
Internal communication
1,028
Interne Kommunikation
1,028
Netzwerk
997
China
993
Social relations
871
Soziale Beziehungen
871
Sozialkapital
802
USA
779
Game theory
777
United States
777
Spieltheorie
775
Innovation
733
Knowledge transfer
712
Wissenstransfer
712
Konsumentenverhalten
700
Firm performance
630
Unternehmenserfolg
630
social networks
608
Business start-up
584
Unternehmensgründung
584
Öffentlichkeitsarbeit
580
Public relations
579
Entrepreneurship
550
Online-Marketing
544
Internet marketing
543
more ...
less ...
Online availability
All
Undetermined
818
Free
124
Type of publication
All
Article
1,489
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,492
Graue Literatur
247
Non-commercial literature
247
Working Paper
206
Arbeitspapier
204
Aufsatz im Buch
178
Book section
178
Hochschulschrift
143
Thesis
111
Collection of articles of several authors
65
Sammelwerk
65
Aufsatzsammlung
41
Case study
16
Fallstudie
16
Bibliografie enthalten
15
Bibliography included
15
Konferenzschrift
12
Collection of articles written by one author
11
Conference paper
11
Konferenzbeitrag
11
Sammlung
11
Conference proceedings
7
Lehrbuch
7
Textbook
6
Guidebook
5
Ratgeber
5
Advisory report
3
Bibliografie
3
Gutachten
3
Book review
2
Einführung
2
Elektronischer Datenträger
2
Festschrift
2
Reprint
2
Rezension
2
Abstract
1
Amtliche Publikation
1
Amtsdruckschrift
1
Aufgabensammlung
1
more ...
less ...
Language
All
English
1,471
German
10
French
8
Italian
3
Author
All
Javakhadze, David
6
Katz, Matthew
6
Molina-Morales, F. Xavier
6
Sabatini, Fabio
6
Van Den Bulte, Christophe
6
Berger, Jonah
5
Berger, Ron
5
Ferris, Stephen P.
5
Horak, Sven
5
Levin, Daniel Z.
5
Packard, Grant
5
Camarero Izquierdo, Carmen
4
Casanueva, Cristóbal
4
Iyengar, Radha
4
Lee, Seung Hwan Mark
4
Sánchez-Fernández, Juan
4
Yuliani Suseno
4
Bian, Yanjie
3
Bilgihan, Anil
3
Chen, Rui
3
De Carolis, Donna Marie
3
De Massis, Alfredo
3
Dolatabadi, Hossein Rezaei
3
Ferrary, Michel
3
Fukugawa, Nobuya
3
Gallego, Ángeles
3
García-Villaverde, Pedro M.
3
Gentina, Élodie
3
Grabner-Kräuter, Sonja
3
Heere, Bob
3
Herstein, Ram
3
Jager, Wander
3
Janssen, Marco A.
3
Ko, Wai Wai
3
Lee, Robert
3
Pantano, Eleonora
3
Parra-Requena, Gloria
3
Pinho, José Carlos
3
Ratten, Vanessa
3
Soares, Ana Maria
3
more ...
less ...
Published in...
All
Journal of business research : JBR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of retailing and consumer services
25
Technological forecasting & social change : an international journal
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of internet marketing and advertising : IJIMA
13
Journal of marketing communications
13
International journal of entrepreneurship and small business
12
Journal of advertising research
12
Journal of business ethics : JOBE
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing
10
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
9
International entrepreneurship and management journal
9
The journal of socio-economics
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of economic behavior & organization : JEBO
8
Journal of marketing management : MM
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Asia Pacific journal of marketing and logistics
7
Entrepreneurship and regional development : an international journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of knowledge management
7
Journal of management information systems : JMIS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
The international journal of human resource management
7
Cogent business & management
6
European journal of marketing : EJM
6
European management journal
6
Frontiers of business research in China : selected publications from Chinese universities
6
Global business review
6
Information systems research : ISR
6
Information technology and management
6
International review on public and non-profit marketing
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of enterprising communities : people and places in the global economy
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,492
Showing
1
-
10
of
1,492
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
2
Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong
;
Pathak, Praveen
;
Cheng, Kenneth
- In:
Decision sciences : DS
46
(
2015
)
1
,
pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
Saved in:
3
How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.
;
McQuarrie, Edward F.
;
Shanmugam, Ravi
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
Saved in:
4
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
5
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
6
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
7
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
8
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
9
Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
Saved in:
10
Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik
;
Tao, Chen-Wei (Willie)
;
Slevitch, Lisa
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->