Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition
"This text is for students and business people who recognize the vital role that services play in the economy and its … future. The advanced economies of the world are now dominated by services, and virtually all companies view service as …"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future …