Narrow search
Showing 1 - 7 of 7
Cover Image
Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Cover Image
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Cover Image
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Cover Image
A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
Cover Image
Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne; Bart, Yakov; Gu, Xian; Liu, Qing; … - In: Journal of business research : JBR 136 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
Cover Image
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Cover Image
How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568