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Internet marketing
Konsumentenverhalten
77,660
Consumer behaviour
77,644
Marketing
29,065
Theorie
10,803
Theory
10,787
Relationship marketing
9,290
Beziehungsmarketing
9,283
Markenführung
7,745
Brand management
7,731
Markenimage
6,576
Brand image
6,519
USA
5,598
Marketingmanagement
5,572
United States
5,455
Deutschland
5,440
Customer satisfaction
5,369
Kundenzufriedenheit
5,363
Online retailing
5,355
Online-Handel
5,355
Marketing management
5,342
Germany
5,046
Online-Marketing
4,798
Social Web
4,777
Social web
4,774
Markenartikel
4,373
Brand
4,368
Einzelhandel
4,292
Service quality
4,246
Dienstleistungsqualität
4,239
Retail trade
4,170
Electronic Commerce
3,831
Werbewirkung
3,600
E-commerce
3,579
Advertising effects
3,570
Werbung
3,507
Advertising
3,286
Experiment
3,270
Emotion
3,113
Pricing strategy
2,781
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2,618
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749
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3,827
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949
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3
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2
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78
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58
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55
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Sammelwerk
55
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50
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39
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29
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25
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20
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15
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8
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6
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6
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Dwivedi, Yogesh Kumar
15
Lammenett, Erwin
15
Filieri, Raffaele
12
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
11
Jerath, Kinshuk
10
Pauwels, Koen
10
Rita, Paulo
10
Stephen, Andrew T.
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Grewal, Dhruv
9
Hauser, John R.
9
Scott, David Meerman
9
Usman, Osly
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Choi, Yung Kyun
7
Dennis, Charles
7
Dens, Nathalie
7
Kannan, P. K.
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Ozuem, Wilson
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Quach, Sara
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Schivinski, Bruno
7
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
American Marketing Association
8
Information Resources Management Association
5
National Bureau of Economic Research
5
IGI Global
4
Campus Verlag
3
Haufe-Lexware GmbH & Co. KG
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
188
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
47
Cogent business & management
40
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of technology marketing : IJTMkt
31
Journal of marketing
30
Information systems research : ISR
29
Journal of promotion management : JPM
29
Technological forecasting & social change : an international journal
29
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of advertising research
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Young consumers : insight and ideas for responsible marketers
26
Journal of management information systems : JMIS
25
SpringerLink / Bücher
25
Journal of marketing research : JMR
24
Journal of hospitality marketing & management
23
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
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Source
All
ECONIS (ZBW)
4,717
USB Cologne (EcoSocSci)
56
BASE
4
RePEc
4
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31
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
32
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
33
Marketing
in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
Saved in:
34
Market signals : web site investment and physicl store existence
Wang, Xuehua
;
Chow, Wing Chi
;
Yang, Zhilin
;
Lai, …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
Saved in:
35
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
36
Marketing
in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin
-
2010
Persistent link: https://www.econbiz.de/10009130023
Saved in:
37
Massive
marketing
in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
38
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
39
A world disrupted :
marketing
's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
40
A world disrupted :
marketing
's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
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