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~subject:"Customer value"
~isPartOf:"Journal of marketing"
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Customer value
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
53
Konsumentenverhalten
53
Kundenwert
26
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
22
Supplier relationship management
22
B-to-B-Marketing
17
Business-to-business marketing
17
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Social Web
15
Social web
15
Marketing management
13
Marketingmanagement
13
Shareholder Value
13
Shareholder value
13
USA
12
United States
12
Salespeople
11
Verkaufspersonal
11
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Viral marketing
9
Virales Marketing
9
relationship marketing
9
Beschwerdemanagement
8
Complaint management
8
Customer integration
8
Customer service
8
Kundenintegration
8
Kundenservice
8
Portfolio selection
8
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Article
26
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26
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1
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1
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1
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1
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English
26
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Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Leone, Robert P.
2
Neslin, Scott A.
2
Petersen, J. Andrew
2
Selnes, Fred
2
Wiesel, Thorsten
2
Ballings, Michel
1
Bermes, Manuel
1
Chang, Chun-Wei
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Fader, Peter
1
Fornell, Claes
1
Garnefeld, Ina
1
Haenlein, Michael
1
Hardie, Bruce G. S.
1
Heitmann, Mark
1
Helm, Sabrina V.
1
Hewett, Kelly
1
Homburg, Christian
1
Horn, Lutz
1
Hult, G. Tomas M.
1
Lehmann, Donald R.
1
Libai, Barak
1
Liu, Yuping
1
McCarthy, Daniel M.
1
Meire, Matthijs
1
Morgeson, Forrest V., III.
1
Palmatier, Robert W.
1
Ramani, Girish
1
Ramaseshan, B.
1
Reinartz, Werner J.
1
Schmitt, Philipp
1
Schulze, Christian
1
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Journal of marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
48
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
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ECONIS (ZBW)
26
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1
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
9
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
10
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
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