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Kundenbindung
Beziehungsmarketing
7,531
Relationship marketing
7,531
Consumer behaviour
4,306
Konsumentenverhalten
4,306
Customer satisfaction
2,371
Kundenzufriedenheit
2,370
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1,806
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1,806
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1,358
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1,049
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1,049
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Lieferantenmanagement
830
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830
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Customer value
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573
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536
Value creation
536
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533
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532
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521
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Chang, Chun-Ming
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1
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Journal of retailing and consumer services
18
International journal of hospitality management
5
Journal of business research : JBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The service industries journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
Journal of marketing analytics : JMA
3
Asia Pacific journal of marketing and logistics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Advances in consulting research : recent findings and practical cases
1
Advances in hospitality and leisure
1
Artificial intelligence in marketing
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Business horizons
1
Business process management journal
1
Contemporary economics
1
Cross cultural & strategic management
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of international management : EJIM
1
European journal of marketing
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Human systems management : HSM
1
IEEE transactions on engineering management : EM
1
IIMB management review
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ECONIS (ZBW)
158
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
2
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
3
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
4
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
5
Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen
- In:
Journal of global operations and strategic sourcing
10
(
2017
)
3
,
pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
Saved in:
6
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
7
An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem
;
Khawaja, Kausar Fiaz
;
Sarfraz, Muddassar
- In:
International journal of economics and business …
23
(
2022
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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8
Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
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9
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
10
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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