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A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Khobzi, Hamid; Akhondzadeh-Noughabi, Elham; … - In: Journal of global marketing 27 (2014) 3, pp. 178-190
Persistent link: https://www.econbiz.de/10010404375
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Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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An optimal control approach to customer lifetime value
Bayanjargal, Darkhijav; Davaasuren, Batsukh - In: Inventi impact: retailing & consumer services (2021) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10012601975
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Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
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Repeat registrations of a running event : applying customer base analysis
Finnegan, Carol A.; Aicher, Thomas J.; Block, Robert A. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 94-108
Persistent link: https://www.econbiz.de/10012815490
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Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Madhani, Pankaj M. - In: International journal of business and globalisation : IJBG 15 (2015) 2, pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 779-799
Persistent link: https://www.econbiz.de/10011584721