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Beziehungsmarketing
143
Relationship marketing
143
Business-to-business marketing
139
B-to-B-Marketing
137
Lieferantenmanagement
94
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Gebauer, Heiko
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Anderson, James C.
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Ang, Lawrence
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Hammervoll, Trond
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Journal of business-to-business marketing
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
863
Journal of business research : JBR
720
Journal of retailing and consumer services
584
SpringerLink / Bücher
398
The journal of business & industrial marketing
349
International journal of hospitality management
282
The journal of services marketing
230
Journal of the Academy of Marketing Science
211
The service industries journal
193
Journal of strategic marketing
184
Journal of marketing
167
International journal of electronic customer relationship management : IJECRM
140
European journal of marketing : EJM
133
Gabler Edition Wissenschaft
132
International journal of contemporary hospitality management
122
Journal of service research : JSR
122
Marketing intelligence & planning
121
Journal of service management
116
Psychology & marketing
116
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Springer eBook Collection / Business and Economics
115
The journal of product & brand management
115
Asia Pacific journal of marketing and logistics
113
Journal of retailing
110
Tourism management : research, policies, practice
110
Marketing theory
109
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
108
The journal of brand management : an international journal
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Cogent business & management
99
Services marketing quarterly
93
Journal of historical research in marketing
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
The international journal of bank marketing : IJBM
85
Service business
82
Springer eBook Collection
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
304
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1
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
2
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
3
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
4
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
5
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
6
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
7
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
8
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
9
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
Saved in:
10
Relational marketing : development, debates and directions
O'Malley, Lisa
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
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