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Online-Marketing
Relationship marketing
24,893
Beziehungsmarketing
24,809
Consumer behaviour
8,928
Konsumentenverhalten
8,926
Customer satisfaction
5,309
Kundenzufriedenheit
5,307
Service quality
3,853
Dienstleistungsqualität
3,850
Business-to-business marketing
3,433
B-to-B-Marketing
3,413
Lieferantenmanagement
3,181
Supplier relationship management
3,181
Theory
3,043
Theorie
3,042
Marketingtheorie
3,030
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2,946
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2,793
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2,793
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2,656
Marketingmanagement
2,638
Germany
2,623
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2,594
Social Web
2,093
Social web
2,093
Electronic Commerce
2,002
Markenimage
1,943
Brand image
1,934
E-commerce
1,895
Marketing
1,790
Internet marketing
1,618
Kundenwert
1,547
Customer value
1,522
Customer integration
1,498
Kundenintegration
1,498
USA
1,445
United States
1,432
Vertrauen
1,373
Confidence
1,368
Brand
1,341
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11
Hollebeek, Linda D.
8
Ratten, Vanessa
8
Thaichon, Park
8
Conduit, Jodie
7
Kreutzer, Ralf T.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Rita, Paulo
6
Theobald, Elke
6
Wille-Baumkauff, Benjamin
6
Alavi, Shirin
5
Bilgihan, Anil
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Milne, George R.
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okazaki, Shintaro
4
Okumus, Fevzi
4
Peltier, James
4
Plangger, Kirk
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American Marketing Association
4
IGI Global
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Econ Verlag
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Linde Verlag
1
NetLibrary, Inc
1
Springer Gabler <Firma>
1
Universität Mannheim
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster
1
Wiley-VCH
1
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Journal of business research : JBR
70
Journal of retailing and consumer services
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
18
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
14
SpringerLink / Bücher
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of marketing communications
12
Journal of marketing management : MM
12
The journal of brand management : an international journal
12
The service industries journal
11
International journal of business information systems : IJBIS
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Cogent business & management
9
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Springer eBook Collection
8
Developing digital marketing : relationship perspectives
7
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
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ECONIS (ZBW)
1,643
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1
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
2
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
3
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
4
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
5
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
7
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
8
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
9
Paradigm shift in services marketing
Umar, Husein
- In:
International journal of applied business and economic …
15
(
2017
)
2
,
pp. 71-80
Persistent link: https://www.econbiz.de/10011877894
Saved in:
10
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769108
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