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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
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1
Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10012416537
Saved in:
2
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
3
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
5
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Saved in:
6
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
7
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
8
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
9
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
Saved in:
10
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
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