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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

An analysis of B2B consumers of Cement Brands in Mumbai

Patil, D. Y.; Khanna, Kamini; Ravishankar - In: Finance India : the quarterly journal of Indian … 36 (2022) 1, pp. 297-308

Persistent link: https://www.econbiz.de/10013349064

Diaspora affluence in rural markets : consumers' shift from traditional to global products

Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653

Persistent link: https://www.econbiz.de/10011446661

Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich

Nizet, Delia Myrna - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002109992

Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue

Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10012257939

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy

Akhter, Syed - 2009

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

Persistent link: https://www.econbiz.de/10009484546

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes

Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

Persistent link: https://www.econbiz.de/10009484549

Aggressive implementation of digitization in the modern business

Gijić, Nebojša; Dimitrijević, Oliver; Jović, Adriana - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 60 (2014) 4, pp. 227-239

Persistent link: https://www.econbiz.de/10010493144

The use of the "rational" system of global marketing communications in management of international enterprises

Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30

Persistent link: https://www.econbiz.de/10012158912

Competitive strategy and performance in Southern Ghana

Parnell, John A.; Spillan, John E.; Mensah, Edwin C. - In: International journal of management & enterprise … 13 (2014) 2, pp. 109-129

Persistent link: https://www.econbiz.de/10010484997

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