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Der Bildkommunikationseffekt - eine Metaanalyse
Bauer, Hans H.; Fischer, Marc; MacInturff, Yvonne - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 9, pp. 805-831
Persistent link: https://www.econbiz.de/10001404491
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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Werbewirkungsforschung mit dem Ziel einer konvergenten Werbewirkungs-Währung nach dem Ansatz "Consumer Decision Journey"
Pusler, Michael - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 61 (2015) 3, pp. 16-21
Persistent link: https://www.econbiz.de/10011410703
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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The role of media brands in media planning
Sommer, Christoph; Marty, Linda - In: Journal of media business studies 12 (2015) 3/4, pp. 185-203
Persistent link: https://www.econbiz.de/10011611051