1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

"The growing popularity of, and ongoing debates surrounding, the concept of corporate social responsibility (CSR) and the practice of corporate social and environmental reporting have a lot to do with the inter-exchange of ideas and resources due to global inter-connections and...

""This book identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transition and emerging economies as well as assessing the global effects of these activities"--Provided by publisher"--