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Intermediary segmentation in the commercial real estate market

Glancy, David; Krainer, John; Kurtzman, Robert; … - 2019

Banks, life insurers, and commercial mortgage-backed securities (CMBS) lenders originate the vast majority of U.S. commercial real estate (CRE) loans. While these lenders compete in the same market, they differ in how they are funded and regulated, and therefore specialize in loans with...

Persistent link: https://www.econbiz.de/10012182407

Local civil-mindedness on the Internet as the basis for fundraising segmentation : sociological, marketing determinants and the empirical analysis

Alfirević, Nikša; Pavičić, Jurica; Dorotić, Matilda; … - In: Economic research 28 (2015) 1, pp. 45-62

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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators

Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249

Persistent link: https://www.econbiz.de/10011708551

Expertise in online markets

Despotakis, Stylianos; Hafalir, Isa; Ravi, Ramamoorthi; … - In: Management science : journal of the Institute for … 63 (2017) 11, pp. 3895-3910

Persistent link: https://www.econbiz.de/10011772842

Segmentation of German consumers based on perceived dimensions of luxury food

Hartmann, Laura; Nitzko, Sina; Spiller, Achim - In: Journal of food products marketing 23 (2017) 7, pp. 733-768

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Generating consumer insights into physical activity patterns for three different segments

Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202

Persistent link: https://www.econbiz.de/10011861445

Why tourists choose Airbnb : a motivation-based segmentation study

Guttentag, Daniel; Smith, Stephen L. J.; Potwarka, Luke; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10011915410

Helping you to waste less? : consumer acceptance of food marketing offers targeted to food-related lifestyle segments of consumers

Aschemann-Witzel, Jessica - In: Journal of food products marketing 24 (2018) 5, pp. 522-538

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Value proposition and firm performance : segmentation of Polish online companies

Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148

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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

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