Mason, Henry; Mattin, David; Luthy, Maxwell; … - 2015 - 1. Aufl.
Praise for Trend-Driven Innovatio -- Title Page -- Copyright -- Foreword -- Preface -- 1: Why Now -- 1.1: The … Expectation Cycle -- Next -- 2: Scan -- 2.1: Trends 101 -- Trends Defined -- The Fundamental Trend Elements -- Emerging … a Trend Framework -- Trend Hierarchy -- Our Trend Framework -- A Living Framework -- Next -- 3: Focus -- 3.1: Post …