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Sentence-based text analysis for customer reviews
Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
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Scalable rejection sampling for Bayesian hierarchical models
Braun, Michael; Damien, Paul - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 427-444
Persistent link: https://www.econbiz.de/10011498936
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Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim; Li, Yang; Zhang, Jonathan Z. - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
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A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao; Singh, Param Vir; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
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Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Trusov, Michael; Ma, Liye; Jamal, Zainab - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 405-426
Persistent link: https://www.econbiz.de/10011498934
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Visualizing asymmetric competition among more than 1,000 products using big search data
Ringel, Daniel M.; Skiera, Bernd - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 511-534
Persistent link: https://www.econbiz.de/10011499008
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Analyzing bank overdraft fees with big data
Liu, Xiao; Montgomery, Alan; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 855-882
Persistent link: https://www.econbiz.de/10011966220
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Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico; Tucker, Catherine; Whitfield, Timothy - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
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Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh; Misra, Sanjog; Hornbuckle, William J., IV. - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
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The service revolution and the transformation of marketing science
Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10010358790