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Decomposing perceived playfuln...
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98
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97
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91
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91
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86
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84
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84
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78
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78
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77
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72
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71
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70
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69
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68
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67
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66
Nayga, Rodolfo M.
65
Septianto, Felix
65
Stavins, Joanna
65
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64
Goyal, Sanjeev
64
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64
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64
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63
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61
Kreutzer, Ralf T.
61
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59
Rajagopal
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59
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Journal of the Academy of Marketing Science
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1
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
2
Explaining user acceptance and usage of social networking sites : the role of trust, social connectedness and visibility in extending UTAUT2
Praveena, K.
;
Thomas, Sam
- In:
International journal of management practice : IJMP
11
(
2018
)
3
,
pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
Saved in:
3
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
4
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
5
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
6
A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...
Ratten, Vanessa
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011406471
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7
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
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8
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
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9
Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.
;
Al-Qayoudhi, Wafa S.
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
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10
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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