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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Exploring customer equity and the role of service experience in the casino service encounter
Wong, IpKin Anthony - In: International journal of hospitality management 32 (2013), pp. 91-101
Persistent link: https://www.econbiz.de/10009717665
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The boundary condition of travel satisfaction and the mediating role of destination image : the case of event tourism
Wong, IpKin Anthony; Xu, Yueying Hazel; Tan, Xiuchang Sherry - In: Journal of vacation marketing 25 (2019) 2, pp. 207-224
Persistent link: https://www.econbiz.de/10012165817
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864