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Researching marketing capabilities : reflections from academia
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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Leading digital transformation through an Agile Marketing Capability : the case of Spotahome
Moi, Ludovica; Cabiddu, Francesca - In: Journal of management & governance 25 (2021) 4, pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
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Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and … advantage by integrating and effectively utilizing their capabilities in administration, manufacturing, and marketing resources …, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …
Persistent link: https://www.econbiz.de/10014444966
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Firm capabilities and growth : the moderating role of market conditions
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
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The roles of product innovation capability in marketing performance
Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
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Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Developing the capability of marketing intelligence : a subjective dynamic capability study
Lin, Wei-shong; Hsu, Jing-wen; Yeh, Ming-yih - In: Benchmarking : an international journal ; BIJ 22 (2015) 7, pp. 1341-1359
Persistent link: https://www.econbiz.de/10011406665
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10014524759