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Year of publication
Subject
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Social marketing 973 Social Marketing 885 USA 222 United States 218 Soziomarketing 201 social marketing 173 Konsumentenverhalten 156 Consumer behaviour 154 Behavioral economics 106 Verhaltensökonomik 105 Marketing 92 Marketingmanagement 73 Marketing management 71 Werbewirkung 71 Advertising effects 70 Deutschland 66 Theory 60 Theorie 59 Corporate social responsibility 58 Gesundheitsvorsorge 58 Corporate Social Responsibility 57 Germany 56 Feldforschung 54 Preventive care 54 Field research 53 Experiment 49 Nonprofit-Organisation 46 Umweltbewusstsein 37 Australia 36 Marketing theory 36 Marketingtheorie 36 Australien 35 Environmental consciousness 34 Eating habit 33 Ernährungsverhalten 33 Youth 33 Großbritannien 32 Social Web 32 Social web 32 United Kingdom 32
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Online availability
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Undetermined 329 Free 217
Type of publication
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Article 815 Book / Working Paper 494 Journal 4
Type of publication (narrower categories)
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Article in journal 542 Aufsatz in Zeitschrift 542 Aufsatz im Buch 216 Book section 216 Graue Literatur 97 Non-commercial literature 97 Working Paper 81 Arbeitspapier 77 Collection of articles of several authors 62 Sammelwerk 62 Hochschulschrift 42 Aufsatzsammlung 31 Case study 30 Fallstudie 30 Thesis 23 Lehrbuch 20 Dissertation u.a. Prüfungsschriften 19 Textbook 18 Reprint 15 Konferenzschrift 10 Bibliografie enthalten 9 Bibliography included 9 Conference paper 7 Konferenzbeitrag 7 Collection of articles written by one author 6 Commentary 6 Kommentar 6 Sammlung 6 Conference proceedings 4 Article 3 Bibliographie 3 Handbook 3 Handbuch 3 Guidebook 2 Mehrbändiges Werk 2 Multi-volume publication 2 Ratgeber 2 Systematic review 2 Übersichtsarbeit 2 CD-ROM, DVD 1
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Language
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English 1,018 German 162 Undetermined 126 French 6 Czech 2 Portuguese 2 Spanish 1
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Author
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Rundle-Thiele, Sharyn 30 Kotler, Philip 29 Kubacki, Krzysztof 27 Brennan, Linda 18 Hastings, Gerard 17 Lee, Nancy R. 16 Sunstein, Cass R. 16 Domegan, Christine 15 Previte, Josephine 15 Binney, Wayne 12 Eagle, Lynne C. 12 Gordon, Ross 12 Murphy, Maurice 12 Russell-Bennett, Rebekah 12 Aleti, Torgeir 11 Andreasen, Alan R. 11 Dietrich, Timo 11 Lefebvre, R. Craig 11 Parker, Lukas 11 Nguyen, Dang 10 Reisch, Lucia A. 10 Fry, Marie-Louise 9 McHugh, Patricia 9 French, Jeff 8 Alves, Helena 7 Deshpande, Sameer 7 Parkinson, Joy 7 Wymer, Walter 7 Bruhn, Manfred 6 Gravert, Christina 6 Peattie, Sue 6 Piacentini, Maria 6 Rieunier, Sophie 6 Schuster, Lisa 6 Warlop, Luk 6 Zainuddin, Nadia 6 Basil, Debra Z. 5 Beerli-Palacio, Asunción 5 Carrigan, Marylyn 5 Cismaru, Magdalena 5
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Institution
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 42 Economics Research, World Bank Group 6 Springer Fachmedien Wiesbaden 6 Université Paris-Dauphine (Paris IX) 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Edward Elgar Publishing 2 Institut für Social Marketing <Stuttgart> 2 International Monetary Fund (IMF) 2 Schweizerische Landeskonferenz für Sozialwesen 2 Stiftung Familienunternehmen 2 Vodafone Stiftung Deutschland 2 American Marketing Association 1 Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung 1 Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing 1 Berliner Kommunikations-Forum 1 De Gruyter Oldenbourg 1 Economics Department, Queen's University 1 Faculdade de Economia, Universidade do Porto 1 Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations 1 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 1 Gesellschaft für Ökologische Kommunikation mbH 1 Helmut-Schmidt-Universität 1 Herbert von Halem Verlag 1 IGI Global 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 1 International Monetary Fund 1 Internationales Wissenschaftsforum Heidelberg 1 Konrad-Adenauer-Stiftung / Internationales Institut 1 National Bureau of Economic Research 1 Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online> 1 Peter Lang AG 1 Peter Lang GmbH 1 Philippine Institute for Development Studies (PIDS), Government of the Philippines 1 Ruhr-Universität Bochum 1 Springer Nature Switzerland AG 1 Springer-Verlag GmbH 1 Symposium Neue Wettbewerbsfaktoren in der Weiterbildung <1993, Lochau> 1 Technische Universität Braunschweig 1 Turun Kauppakorkeakoulu 1
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Published in...
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Apas Papers 42 Journal of business research : JBR 37 Journal of marketing management : MM 34 Journal of nonprofit & public sector marketing 27 The SAGE handbook of social marketing 25 Health marketing quarterly 23 International review on public and non-profit marketing 22 International journal of nonprofit and voluntary sector marketing 20 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 15 Social marketing and behaviour change : models, theory and applications 15 European journal of marketing : EJM 14 Journal of macromarketing : examining the interactions among markets, marketing, and society 14 Social marketing for public health : global trends and success stories 14 Journal of advertising : official publication of the American Academy of Advertising 13 Macro-social marketing insights : systems thinking for wicked problems 13 Australasian marketing journal 12 Working paper / National Bureau of Economic Research, Inc. 12 Contemporary issues in social marketing 11 Segmentation in social marketing : process, methods and application 11 International Review on Public and Nonprofit Marketing 10 Psychology & marketing 10 International journal of nonprofit & voluntary sector marketing 9 Stakeholder involvement in social marketing : challenges and approaches to engagement 9 Europäische Hochschulschriften / 5 7 International journal of advertising : the quarterly review of marketing communications 7 Journal of consumer behaviour : an international research review 7 The Sage library in marketing 7 Young consumers : insight and ideas for responsible marketers 7 Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific 6 CESifo working papers 6 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 6 Journal of advertising research 6 Journal of business ethics : JOBE 6 Journal of economic behavior & organization : JEBO 6 PR-Kampagnen : über die Inszenierung von Öffentlichkeit 6 Critical concepts in economics 5 Journal of Business Ethics 5 Journal of marketing communications 5 Journal of marketing management : JMM ; journal of the Academy of Marketing 5 Journal of strategic marketing 5
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Source
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ECONIS (ZBW) 1,083 RePEc 121 USB Cologne (EcoSocSci) 96 EconStor 8 BASE 4 OLC EcoSci 1
Showing 1 - 50 of 1,313
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
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Self-nudging vs. social nudging in social dilemmas : an experiment
Diederich, Johannes; Goeschl, Timo; Waichman, Israel - 2022
The exogenous manipulation of choice architectures to achieve social ends ('social nudges') can raise problems of effectiveness and ethicality because it favors group outcomes over individual outcomes. One answer is to give individuals control over their nudge ('self-nudge'), but the trade-offs...
Persistent link: https://ebtypo.dmz1.zbw/10013162327
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A review of nudges : definitions, justifications, effectiveness
Congiu, Luca; Moscati, Ivan - In: Journal of economic surveys 36 (2022) 1, pp. 188-213
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Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949
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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - 2022
Persistent link: https://ebtypo.dmz1.zbw/10013256363
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The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
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Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges
Cadario, Romain; Chandon, Pierre - 2021
Governments and companies that want to promote healthier eating must consider both the effectiveness and the acceptance of the ‘nudges’ given to consumers. Our review of the literature uncovers a wide range of nudges towards healthy eating, from nutrition labeling to portion size reductions,...
Persistent link: https://ebtypo.dmz1.zbw/10013211878
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Nudges for COVID-19 voluntary vaccination : how to explain peer information?
Sasaki, Shusaku; Saito, Tomoya; Ōtake, Fumio - 2021
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Experimental evidence of limited attention at the gym
Habla, Wolfgang; Muller, Paul - In: Experimental economics : a journal of the Economic … 24 (2021) 4, pp. 1156-1184
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Lobbying für die gute Sache : Strategie und Kommunikation für Zivilgesellschaft und Non-Profit-Organisationen
Matuschek, Katrin; Lange, Valerie; Kiesel, Vanessa - 2021 - 1. Auflage
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Healthy, nudged, and wise : experimental evidence on the role of cost reminders in healthy decision-making
Fakir, Adnan M. S.; Bharati, Tushar - 2021
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How to communicate the nudge : a real-world policy experiment
Bar-Gill, Oren; Cohen, Alma - 2021
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Improving community education on fish consumption using social behavior change communication (SBCC)
Maulana, Amalia E. - In: Global business and finance review 26 (2021) 4, pp. 14-29
Purpose: This study aims to uncover the behavioral segmentation variables that differentiate the problems relating to adoption barriers to fish in-home consumption, which can be used when designing an effective and efficient community education program. Design/methodology/approach: The study...
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Nudge the lunch : a field experiment testing menu-primacy effects on lunch choices
Andersson, Ola; Nelander, Lif - In: Games 12 (2021) 1/2, pp. 1-19
By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11%. This translates to a 6% decrease of daily emissions due to food sales. Using data on...
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A social norm nudge to save more : a field experiment at a retail bank
Dur, Robert A. J.; Fleming, Dimitry; Garderen, Marten van; … - 2021
A large fraction of households have very little savings buffer and are therefore vulnerable to financial shocks. This paper examines whether a social norm nudge can induce such households to save more. We ran a large-scale field experiment at a retail bank in the Netherlands. We find that...
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A Social Norm Nudge to Save More : A Field Experiment at a Retail Bank
Dur, Robert; Fleming, Dimitry; van Garderen, Marten; … - 2021
A large fraction of households have very little savings buffer and are therefore vulnerable to financial shocks. This paper examines whether a social norm nudge can induce such households to save more. We ran a large-scale field experiment at a retail bank in the Netherlands. We find that...
Persistent link: https://ebtypo.dmz1.zbw/10013245632
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Double-edged nudges? micro-foundations to behavioural interventions and their spillover effects
Picard, Julien - 2021
Nudges are popular instruments in the toolbox of policymakers. Yet, empirical evidence suggests some of these interventions can influence decisions which were not initially targeted, raising the risk to undermine their effectiveness. To analyse such spillover effects, I develop micro-foundations...
Persistent link: https://ebtypo.dmz1.zbw/10013246178
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
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Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463
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Nudge in the Time of Coronavirus : The Compliance to Behavioural Messages during Crisis
Hume, Susannah - 2020
Successful responses to the coronavirus pandemic require those without COVID-19 and asymptomatic individuals to comply with a range of government guidelines. As nudges have been widely found to be effective at increasing compliance to prosocial behaviours in many contexts, how good are they for...
Persistent link: https://ebtypo.dmz1.zbw/10012829088
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Social Nudges Boost Productivity on Online Platforms : Evidence from Field Experiments
Zeng, Zhiyu - 2020
Extending prior work studying how managers can lift productivity, we examine a low-cost, information-based intervention that is conducted by other agents in the work environment. Specifically, we study social nudges on online platforms whereby co-users connected with a worker on a platform (or...
Persistent link: https://ebtypo.dmz1.zbw/10012832898
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The Effectiveness of Social Advertising
Huang, Shan - 2020
Although social advertising has grown to be one of the major online advertising channels in recent years, its effectiveness is not been fully understood. In this study, we use data from a large-scale field experiment on a major social media platform (WeChat Moments) to investigate how the...
Persistent link: https://ebtypo.dmz1.zbw/10012833041
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When a nudge backfires : combining (im)plausible deniability with social and economic incentives to promote behavioral change
Bolton, Gary E.; Dimant, Eugen; Schmidt, Ulrich - 2020 - This version: January 17, 2020
Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. We connect three streams of literature (nudging, social preferences, and social norms) to investigate the universality...
Persistent link: https://ebtypo.dmz1.zbw/10012158705
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Effect of skepticism and message abstractness on cause-related marketing campaign evaluation : the mediating role of message engagement
Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-18
Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...
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Rethinking nudge : an information-costs theory of default rules
Bar-Gill, Oren; Ben-Shahar, Omri - 2020
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Promoting female interest in economics : limits to nudges
Pugatch, Todd; Schroeder, Elizabeth - 2020
Why is the proportion of women who study Economics so low? This study assesses whether students respond to messages about majoring in Economics, and whether this response varies by student gender. We conducted an experiment among more than 2,000 students enrolled in Economics Principles courses,...
Persistent link: https://ebtypo.dmz1.zbw/10012244315
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Promoting female interest in economics: limits to nudges
Pugatch, Todd; Schroeder, Elizabeth - 2020
Why is the proportion of women who study Economics so low? This study assesses whether students respond to messages about majoring in Economics, and whether this response varies by student gender. We conducted an experiment among more than 2,000 students enrolled in Economics Principles courses,...
Persistent link: https://ebtypo.dmz1.zbw/10012252752
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When nudges fail to scale : field experimental evidence from goal setting on mobile phones
Löschel, Andreas; Rodemeier, Matthias; Werthschulte, … - 2020
Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...
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When nudges fail to scale : field experimental evidence from goal setting on mobile phones
Löschel, Andreas; Rodemeier, Matthias; Werthschulte, … - 2020
Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...
Persistent link: https://ebtypo.dmz1.zbw/10012261405
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Public discourse and socially responsible market behavior
Bartling, Björn; Valero, Vanessa; Weber, Roberto A.; … - 2020
We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss...
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Nudging when the descriptive norm is low : evidence from a carbon offsetting field experiment
Carattini, Stefano; Blasch, Julia - 2020
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A decade of nudging : what have we learned?
Damgaard, Mette Trier - 2020
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Nudging when the descriptive norm is low : evidence from a carbon offsetting field experiment
Carattini, Stefano; Blasch, Julia - 2020
Nudges and behavioral interventions have become a popular tool to stimulate prosocial behavior. Little is known, however, on how to design effective social interventions in contexts in which the descriptive norm is low, i.e. when a desirable behavior is only practiced by a minority within the...
Persistent link: https://ebtypo.dmz1.zbw/10012270407
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Public discourse and socially responsible market behavior
Bartling, Björn; Valero, Vanessa; Weber, Roberto A.; … - 2020
We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss...
Persistent link: https://ebtypo.dmz1.zbw/10012271770
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When a Nudge Backfires : Combining (Im)Plausible Deniability with Social and Economic Incentives to Promote Behavioral Change
Bolton, Gary - 2020
Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. We connect three streams of literature (nudging, social preferences, and social norms) to investigate the universality...
Persistent link: https://ebtypo.dmz1.zbw/10012842390
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Taxing Nudges
Thomas, Kathleen DeLaney - 2020
Governments are increasingly turning to behavioral economics to inform policy design in areas like health care, the environment, and financial decision-making. Research shows that small behavioral interventions, referred to as “nudges,” often produce significant responses at a low cost. The...
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Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
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Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry; Domegan, Christine; McHugh, Patricia - In: Journal of macromarketing 42 (2022) 1, pp. 12-29
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Increasing vaccination intention in pandemic times : a social marketing perspective
Wassler, Philipp; Del Chiappa, Giacomo; Nguyen, Thi Hong Hai - In: Italian journal of marketing : ITJM 2022 (2022) 1, pp. 37-58
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Shall we dance? : recreational dance, well-being and productivity performance during COVID-19 : a three-country study
Vecchi, Michela; Elf, Patrick; Ueno, Akiko; Dilmperi, Athina - In: Journal of international marketing 30 (2022) 2, pp. 56-72
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Marketing con Causa : una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable
Urrea-Urrea, Freddy - In: Lúmina : revista iberoamericana de contabilidad, … 23 (2022) 1, pp. 1-30
Persistent link: https://ebtypo.dmz1.zbw/10013185921
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu (ed.); Dash, Manoj Kumar (ed.);  … - 2022
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Nudging openly : an experimental analysis of nudge transparency in a public goods setting
Große Hokamp, Erika; Weimann, Joachim - In: German economic review : GER 23 (2022) 1, pp. 1-19
Persistent link: https://ebtypo.dmz1.zbw/10013162111
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Social marketing : Verhaltensänderungen fürs Gemeinwohl - eine anwendungsorientierte Einführung
Hoxtell, Annette - 2022
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13
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Psychologie der Nachhaltigkeit : vom Nachhaltigkeitsmarketing zur sozial-ökologischen Transformation
Hunecke, Marcel - 2022
Wie kann die sozial-ökologische Transformation einer Konsumerlebnisgesellschaft durch eine innere Transformation des Menschen unterstützt werden? Wie können wir lernen, weniger zu wollen, ohne etwas zu vermissen? Welche Formen des Persönlichkeitswachstums können das stetige...
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
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Nudging Corporate Compliance
Haugh, Todd - 2019
Companies are nudging. That is, they are using the tools of behavioral science as pioneered by behavioral economists and promoted by policymakers to steer employees toward welfare-maximizing options. While companies began nudging to increase employee health, safety, and financial literacy,...
Persistent link: https://ebtypo.dmz1.zbw/10012901528
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Nudge for Good? Choice Defaults and Spillover Effects
Ghesla, Claus - 2019
Policy makers increasingly use choice defaults to promote `good' causes by influencing socially relevant decisions in desirable ways, e.g., to increase pro-environmental choices or pro-social behavior in general. Such default nudges are remarkably successful when judged by their effects on the...
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