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Falke, Andreas
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Natter, Martin
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Schröder, Nadine
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Fettes, Werner
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13
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6
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6
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3
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3
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3
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3
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3
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2
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2
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1
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1
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51
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1
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
2
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
Saved in:
3
Analyzing browsing across websites by machine learning methods
Falke, Andreas
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
5
,
pp. 829-852
Persistent link: https://www.econbiz.de/10013438873
Saved in:
4
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
5
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
6
"Advanced data analysis techniques with marketing applications" : editorial
Paetz, Friederike
;
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 557–561
Persistent link: https://www.econbiz.de/10013438850
Saved in:
7
Interdependences of products in market baskets : comparing the conditional restricted Boltzmann machine to the multivariate logit model
Hruschka, Harald
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012656896
Saved in:
8
Comparing unsupervised probabilistic machine learning methods for market basket analysis
Hruschka, Harald
- In:
Review of managerial science : RMS
15
(
2021
)
2
,
pp. 497-527
Persistent link: https://www.econbiz.de/10012489166
Saved in:
9
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
10
Harald Hruschka zum 65. Geburtstag
Steiner, Winfried J.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
70
(
2018
)
4
,
pp. 427-430
Persistent link: https://www.econbiz.de/10011953547
Saved in:
11
Multicategory purchase incidence models for partitions of product categories
Hruschka, Harald
- In:
Journal of forecasting
36
(
2017
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10011729245
Saved in:
12
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
13
Multi-category purchase incidences with marketing cross effects
Hruschka, Harald
- In:
Review of managerial science
11
(
2017
)
2
,
pp. 443-469
Persistent link: https://www.econbiz.de/10011707697
Saved in:
14
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
39
(
2017
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10011761306
Saved in:
15
Functional flexibility, latent heterogeneity and endogeneity in aggregate market response models
Hruschka, Harald
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
3
,
pp. 17-31
Persistent link: https://www.econbiz.de/10011780890
Saved in:
16
Setting prices in mixed logit model designs
Falke, Andreas
;
Hruschka, Harald
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 139-154
Persistent link: https://www.econbiz.de/10011653809
Saved in:
17
Special issue: Looking across product categories in marketing science
Hruschka, Harald
(
ed.
);
Reutterer, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011707277
Saved in:
18
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
19
A Monte Carlo study of design procedures for the semi-parametric mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
Review of marketing science
14
(
2016
)
1
,
pp. 21-67
Persistent link: https://www.econbiz.de/10011555175
Saved in:
20
Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10010438083
Saved in:
21
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
22
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
23
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
- In:
Review of marketing science
11
(
2013
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10010189571
Saved in:
24
Comparing small- and large-scale models of multicategory buying behavior
Hruschka, Harald
- In:
Journal of forecasting
32
(
2013
)
5
,
pp. 423-434
Persistent link: https://www.econbiz.de/10009788813
Saved in:
25
Response measurement and optimization of direct mailings
Schröder, Nadine
;
Hruschka, Harald
- In:
Journal für Betriebswirtschaft : management review …
62
(
2012
)
3/4
,
pp. 261-308
Persistent link: https://www.econbiz.de/10009731601
Saved in:
26
Endogeneity of store attributes in heterogeneous store-level sales response models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
34
(
2012
)
1
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009488298
Saved in:
27
Neural net extensions of stochastic brand choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
28
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
29
Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion
;
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbach business review : sbr
59
(
2007
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
Saved in:
30
Clusterwise pricing in stores of a retail chain
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
29
(
2007
)
4
,
pp. 579-595
Persistent link: https://www.econbiz.de/10003511755
Saved in:
31
Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald
- In:
Journal of forecasting
26
(
2007
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
Saved in:
32
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
33
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
34
Produktliniengestaltung mit genetischen Algorithmen
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
7
,
pp. 575-601
Persistent link: https://www.econbiz.de/10001710097
Saved in:
35
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
36
A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
37
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
5
,
pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
Saved in:
38
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
39
Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald
- In:
Journal of business economics : JBE
71
(
2001
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
Saved in:
40
Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen
Steiner, Winfried J.
;
Hruschka, Harald
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10001535805
Saved in:
41
Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald
;
Stoiber, Helmut
;
Hamerle, Alfred
- In:
Operations-Research-Spektrum : Zeitschrift der …
20
(
1998
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10001234989
Saved in:
42
Schätzung und normative Analyse ausgewählter Preis-Absatz-Funktionen
Hruschka, Harald
- In:
Journal of business economics : JBE
67
(
1997
)
8
,
pp. 845-864
Persistent link: https://www.econbiz.de/10001223390
Saved in:
43
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
44
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
Saved in:
45
Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald
- In:
Journal of business economics : JBE
63
(
1993
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
Saved in:
46
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
;
Natter, Martin
- In:
Journal of business economics : JBE
63
(
1993
)
5
,
pp. 425-442
Persistent link: https://www.econbiz.de/10001140936
Saved in:
47
Marktreaktionsfunktionen mit Interaktionen zwischen Marketing-Instrumenten
Hruschka, Harald
- In:
Journal of business economics : JBE
61
(
1991
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10001102872
Saved in:
48
Bestimmung der Kaufverbundenheit mit Hilfe eines probabilistischen Meßmodells
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 418-434
Persistent link: https://www.econbiz.de/10001106219
Saved in:
49
Messung von Interdependenzen zwischen Marketing-Instrumenten : Bestimmung eines Mehrgleichungsmodells für markierte kurzlebige Konsumgüter
Hruschka, Harald
- In:
Journal of business economics : JBE
60
(
1990
)
5/6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10001083880
Saved in:
50
Use of fuzzy relations in rule-based decision support systems for business planning problems
Hruschka, Harald
- In:
European journal of operational research : EJOR
34
(
1988
)
3
,
pp. 326-335
Persistent link: https://www.econbiz.de/10001066069
Saved in:
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