A better understanding of big data and marketing analytics : a review
Francisco J.S. Lacárcel, Leticia Polanco-Diges, Felipe Debasa
| Year of publication: |
2021
|
|---|---|
| Authors: | Lacárcel, Francisco J. S. ; Polanco-Diges, Leticia ; Debasa, Felipe |
| Published in: |
Advanced digital marketing strategies in a data-driven era. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-8004-2. - 2021, p. 1-15
|
| Subject: | Marketing analytics | Marketing | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-8003-5.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012621939