A diffusion model for new product introduction in existing markets
Philippe A. Naert ; Els Gijsbrechts
| Year of publication: |
1985 ; (Rev. ed. of working paper 85-107)
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|---|---|
| Authors: | Naert, Philippe Antoine ; Gijsbrechts, Els |
| Publisher: |
Antwerpen |
| Subject: | Produkt | Neues Produkt | Diffusionsforschung | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Theorie | Theory | Innovation | Marketingmanagement | Marketing management |
| Extent: | 42 Bl 8° |
|---|---|
| Series: | Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen. - Antwerpen, ZDB-ID 2578426-2. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000688111