A diffusion model for new product introduction in existing markets
Year of publication: |
1985 ; (Rev. ed. of working paper 85-107)
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Authors: | Naert, Philippe Antoine ; Gijsbrechts, Els |
Publisher: |
Antwerpen |
Subject: | Produkt | Neues Produkt | Diffusionsforschung | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Theorie | Theory | Innovation | Marketingmanagement | Marketing management |
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