A hidden Markov model of customer relationship dynamics

Oded Netzer; James M. Lattin; V. Srinivasan

Year of publication:	May 2007 ; [Rev.]
Other Persons:	Netzer, Oded (contributor) ; Lattin, James M. (contributor) ; Srinivasan, V. (contributor)
Publisher:	Stanford, Calif. : Univ., Graduate School of Business
Subject:	Beziehungsmarketing \| Relationship marketing \| Markov-Kette \| Markov chain \| Bayes-Statistik \| Bayesian inference

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