A methodological exploration of generative artificial intelligence (AI) for efficient qualitative analysis on hotel guests' delightful experiences
Hala Sun, MiRan Kim, Soyeon Kim, Laee Choi
| Year of publication: |
2025
|
|---|---|
| Authors: | Sun, Hala ; Kim, Mi Ran ; Kim, Soyeon ; Choi, Laee |
| Subject: | Artificial Intelligence | ChatGPT | Customer | Delight grounded theory | Hospitality industry | Qualitative content analysis | Künstliche Intelligenz | Artificial intelligence | Hotellerie | Hotel industry | Gastgewerbe | Qualitative Methode | Qualitative method | Dienstleistungsqualität | Service quality | Grounded Theory | Grounded theory | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015340087