A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Hamid Khobzi; Elham Akhondzadeh-Noughabi; Behrouz Minaei-Bidgoli
| Year of publication: |
2014
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|---|---|
| Authors: | Khobzi, Hamid ; Akhondzadeh-Noughabi, Elham ; Minaei-Bidgoli, Behrouz |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 3, p. 178-190
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| Subject: | Guild segmentation | customer lifetime value | bank marketing | K-means clustering | RFM | point of sale terminals | Kundenwert | Customer value | Bank | Zunft | Guild | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Regionales Cluster | Regional cluster | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing |