A New Bayesian Spatial Model for Brand Positioning

Year of publication:	2016
Authors:	Park, Joonwook
Other Persons:	Rajagopal, Priyali (contributor) ; Dillon, William R. (contributor) ; DeSarbo, Wayne (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Markenführung \| Brand management \| Bayes-Statistik \| Bayesian inference \| Markenartikel \| Brand
Description of contents:	Purpose: Joint space mult ...

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