A patron, a referral and why in Macau casinos : the case of mainland Chinese gamblers
Zhong Lu Zeng; Catherine Prentice
| Year of publication: |
2014
|
|---|---|
| Authors: | Zeng, Zhong Lu ; Prentice, Catherine |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 167-175
|
| Subject: | Casino service quality | Behavioural loyalty | Attitudinal loyalty | Chinese gamblers | Macau casinos | Loyalty programme | Membership | Glücksspiel | Gambling | Macau | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | China | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239298